Not minding the nature of your business, every business exists to make money and one of the effective ways to make more money is through an effective sales copy. Hence, sales copywriting is your business’ most important writing need.
With sales copywriting, simple is always good. Vain repetitions and deliberate attempts to infuse more details than necessary would defeat the idea of a sales-related copy. Save the details for your blog. Your copywriting needs to hit the right buttons from start to finish.
Choose your words carefully and avoid fancy words that do nothing but make your copy longer. Use power words – words that strike the point and positions you as an authority. You need to establish yourself as a superior brand amidst the competition. So, focus on communicating your strong points.
Below are 3 powerful tips to help you write effective copies:
- Start with a draft
As with every other form of writing, allow yourself the freedom to express your thoughts in writing after which you can sieve out the unnecessary parts and fine-tune for effectiveness. Feel free to flesh out all the details you consider relevant at a go. Don’t break your flow trying to edit as you write. Many copywriters get stuck at the writing stage because they are trying to write and do serial edits at the same time. Remember that your mind is like a tap. It rushes faster with a high pressure and slower with low pressure.
- Highlight the benefits of your product/service
When writing your sales copy, educate your readers about the benefits of using your product. If you are unable to communicate why and how your product is the best in the market, then you have missed the whole essence and idea of writing a copy. Your sales copy must emphasize the usefulness of your product and just how it benefits your target audience.
It is helpful for you to do in-depth research into what your competitors are doing, for reviews from the people that have engaged their product. This arms you with focus areas for your own copy. Understanding where your competitors got it wrong empowers you to not repeat the same mistakes with your own unique offerings.
By all means, make sure that your sales copy answers the question of “what’s in it for me?” Your potential customers want to know what they stand to gain from engaging your product. Feel free to sell any extra offers you might have at this point or create an illusion of demand. Sell the illusion that you are almost out of stock or that your offer is available for a limited time. This could help create a sense of urgency.
See more: Understanding your Competitors
3. End with a Call-to-action
Your sales copy has no essence if you are not telling your readers what exactly you want them to do after reading your copy. Your copy is not an entertainment piece, even if you have told a funny story. Bear in mind that your copy is directed at sales. Clearly state what you want them to do next. Don’t leave them guessing what they should do with the knowledge of your product.
Your call-to-action should re-emphasize any extra offers you might have. Anything that can help your readers make up their mind in a way that favours your business should be added here.
With the understanding that your sales copy is most likely going to get a large share of your advertising budget during promotion, ensure you use the tips contained in this piece for the most profitable results.