Does advertising seem too expensive, broad and time-consuming for you to implement? This is often the situation for brands who have tried endlessly to achieve results through their advertising campaigns but are yet to make a headway. The goodnews is that all that stress can be in the past now.
With the interesting tips in this posts, you can restructure your advertising campaigns to avoid reoccurring errors. It is important to note that efforts don’t automatically lead to desired results, hence patience is required for benefits to be seen.
Whilst this piece does not address the process flow for creating advertising campaigns, it highlights common mistakes people make in advertising and how you can avoid them.
- Focusing on your product
Focusing on your product alone can blind your eyes to the true demands of advertising that works. When advertising your product, don’t get caught in the euphoria of talking about your product and its offering that you forget to speak the language of your audience.
Read more: Are you market-focused or product-focused?
In truth, communication is not just about what you have in mind but your ability to communicate it effectively. Communication is not effective until the final audience gets the ‘gist’. And for them to get the gist, you need to speak their language.
Speaking the language of your target audience helps them connect with your message in a very personal way. This is your password to greater success in your camapigns. Don’t waste your advertising campaigns and efforts speaking jargons that your target audience cannot relate with. Come down to their level. Use words they can relate with and be sure to sufficiently communicate how your product solves problems for them.
Focusing on what your potential customers want and the way they communicate on a day to day basis makes your brand relatable. Know your products, but be more focused on communicating in a way that resonates with your target audience.
2. Focusing on what others are doing
There is absolutely nothing wrong with taking a look at what your competitors are doing, but there is everything wrong with ‘copying and pasting’ without any modification whatsoever. Though their strategies might be getting them results, there is no guarantee that you would get the same results. You need to be sure that you are communicating the right values about your business and her products.
Advertising is meant to be implemented with creativity and sparks of innovation. Let your target audience see you bring something new and original, to the table. Amongst other things, this would incite curiosity in them about your business. The key is to know what works and make it work for you.
In the next part, we would consider a few more common mistakes you must avoid. Advertising can be effective and rewarding, when properly carried out.