Making storytelling a priority for your marketing team and efforts is certainly a difference-maker. Here are a few whys and wherefores you should pay more attention to storytelling.
Once upon a time is always a good way to start, but who says you have to start that way. As long as storytelling is concerned, the most important thing is that you tell your truth and interestingly so. Get your audience glued from the word go. You could start off with a catchy quote, something comic or something factual. Always remember that your start is vital to your entire storytelling.
Hey there! I have an interesting story to tell you. It is the type of story that makes you glued to the pages of your favourite novel series. Yeah, you remember those fine tales, so fine you don’t even remember they are just folktales.
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